These two publish in different currencies (USD and INR), so their entry prices are not directly comparable. Both figures are shown below exactly as each vendor lists them.
How they differ
Both publish a free tier.
Named on Attio's pricing page but not Zoho CRM's: saml, sso.
Named on Zoho CRM's pricing page but not Attio's: advanced workflows, apis, basic workflows, contact management, custom email templates, custom reporting.
Both have repriced since recording began — Attio 8 times, Zoho CRM 4.
Both figures read from each vendor's public pricing page. Feature sets
differ, so compare the plans, not only the numbers.