Mailchimp pricing

Email Marketing Last checked 07 Nov 2026 Tracked since 05 Aug 2026 mailchimp.com pricing page ↗

From$20flat price
Top published$20per month
Free planYes
Free trial14 days
Price changes0since 05 Aug 2026

Today’s page loaded without its prices. Some pricing pages fill their numbers in after the page loads, and PriceTrail only records what the page itself contains. The figures below are the last confirmed reading, unchanged since 03 Nov 2026.

What Mailchimp costs

Mailchimp starts at $20 a month on its cheapest paid plan.

That is below the Email Marketing median of $33, so it is one of the cheaper ways into this category.

The plans are called Free, Standard, Essentials and Premium.

There is a free tier, and the top tier is quote-only, so enterprise pricing is not public.

No price on this page has changed since 05 Aug 2026, when Mailchimp was first read. A price that has held is worth knowing before you commit to a year of it.

Mailchimp plans
PlanMonthly Annual, per month Includes
Free flat price Free — 250 contacts, 500 monthly email sends
Standard flat price $20 — 5 audiences, 200 marketing automation flows, 6,000 monthly email sends
Essentials flat price — — 3 audiences, 4 marketing automation flows, 2 role-based roles
Premium flat price Contact sales — 150,000 monthly email sends, Unlimited users

Price history

Confirmed prices for each plan since 05 Aug 2026. A flat line means the price held.

$18$20$2205 AugSepOctTodayStandard: $20 todayStandard $20$18$20$2205 AugSepOctTodayStandard: $20 today
No confirmed price change for any plan between 05 Aug 2026 and today. Monthly figures unless marked annual. Only confirmed changes move a line.

What has changed at Mailchimp

13 entries on record, newest first, including any that were later reversed.

  1. Prices shown

    No prices to Prices shown

    Unconfirmed This vendor's page has loaded inconsistently before, so this entry is not treated as a confirmed change.

  2. Contact-sales change · Premium

    Priced to Contact sales

    Unconfirmed This vendor's page has loaded inconsistently before, so this entry is not treated as a confirmed change.

  3. Add-on withdrawn · Pay As You Go

    Listed to —

    Reversed Undid an entry from 3 days earlier — most likely the page loading differently on different days, not a real change.

  4. New add-on · Pay As You Go

    — to Listed

    Reversed Undone 3 days later — most likely the page loading differently on different days, not a real change.

  5. Contact-sales change · Premium

    Contact sales to Priced

    Reversed Undid an entry from 9 days earlier — most likely the page loading differently on different days, not a real change.

  6. Add-on withdrawn · Email credits (Pay As You Go)

    Listed to —

    Reversed Undid an entry from 2 days earlier — most likely the page loading differently on different days, not a real change.

  7. Add-on withdrawn · SMS add-on

    Listed to —

    Reversed Undid an entry from 2 days earlier — most likely the page loading differently on different days, not a real change.

  8. Prices hidden

    Prices shown to No prices

    Unconfirmed This vendor's page has loaded inconsistently before, so this entry is not treated as a confirmed change.

  9. Contact-sales change · Premium

    Priced to Contact sales

    Reversed Undone 9 days later — most likely the page loading differently on different days, not a real change.

  10. New add-on · Email credits (Pay As You Go)

    — to Listed

    Reversed Undone 2 days later — most likely the page loading differently on different days, not a real change.

  11. New add-on · SMS add-on

    — to Listed

    Reversed Undone 2 days later — most likely the page loading differently on different days, not a real change.

  12. Prices shown

    No prices to Prices shown

    Reversed Undid an entry from 8 days earlier — most likely the page loading differently on different days, not a real change.

  13. Prices hidden

    Prices shown to No prices

    Reversed Undone 8 days later — most likely the page loading differently on different days, not a real change.

Every recorded version (11)

Each row is a version of Mailchimp’s pricing as stored in the archive, with the date it took effect.

Every recorded version of Mailchimp's pricing
Version fromPlans Lowest priceWhat changed
4 $20 Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 $20 Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices Record re-read; no public change logged
4 No readable prices First reading
How this page was read

An automated reader extracts each plan from the page text. Its notes on anything ambiguous, verbatim:

Page contains multiple currency selectors but prices are not displayed numerically for Standard and Premium. Prices appear to be dynamic based on contact tier selection. Only the Free plan shows a clear $0 price. The page indicates "Then, starts at $20 per month" for Standard and shows discount offer language "Save 15%" but actual discounted prices are not numerically specified. Contact tier pricing table structure suggests prices vary by contact volume (0-500, 501-1500, etc.) but specific prices for each tier are not shown in the extracted text. Premium shows "Contact sales" indicating custom pricing for higher tiers. The $0 monthly free trial mentioned for Standard/Essentials appears to be temporary trial pricing, not the standard monthly price.