Kit vs Mailchimp pricing
Mailchimp starts 1.6× cheaper on its entry plan. Cheapest paid plan: $33 vs $20.
How they differ
Mailchimp is the cheaper way in, by about 65% on the entry plan.
Both publish a free tier.
Named on Mailchimp's pricing page but not Kit's: custom branding, custom reporting, dedicated account manager, onboarding support, phone support.
Since recording began Mailchimp has logged 13 pricing changes and Kit none.
| Measure | Kit | Mailchimp |
|---|---|---|
| Cheapest paid plan | $33 | $20 |
| Dearest published plan | $66 | $20 |
| Free plan | Yes | Yes |
| Charged | One price | One price |
| Free trial | 14 days | 14 days |
| Plans published | 3 | 4 |
| Top plan is price-on-request | No | Yes |
| Pricing changes logged | 0 | 13 |
Kit
Last checked 05 Aug 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Newsletter flat price | Free | $0 | 1 basic visual automations, 1,000 email subscribers, 1 users |
| Creator flat price | $33 | $32.5 | Unlimited email sequences, 1,000 email subscribers, 2 users |
| Pro flat price | $66 | $65.83 | 1,000 email subscribers, Unlimited users, Unlimited visual automations |
Mailchimp
Last checked 05 Oct 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Free flat price | Free | — | 250 contacts, 500 monthly email sends |
| Standard flat price | $20 | — | 5 audiences, 200 marketing automation flows, 6,000 monthly email sends |
| Essentials flat price | — | — | 3 audiences, 4 marketing automation flows, 2 role-based roles |
| Premium flat price | Contact sales | — | 150,000 monthly email sends, Unlimited users |
Both read from each vendor's public pricing page. Feature sets differ, so compare the plans, not only the numbers.
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