Mailchimp vs Omnisend pricing
Omnisend starts 1.8× cheaper on its entry plan. Cheapest paid plan: $20 vs $11.2.
How they differ
Omnisend is the cheaper way in, by about 79% on the entry plan.
Both publish a free tier.
Named on Mailchimp's pricing page but not Omnisend's: advanced workflows, basic workflows, custom branding, custom reporting, dedicated account manager, integrations.
Since recording began Mailchimp has logged 13 pricing changes and Omnisend none.
| Measure | Mailchimp | Omnisend |
|---|---|---|
| Cheapest paid plan | $20 | $11.2 |
| Dearest published plan | $20 | $41.3 |
| Free plan | Yes | Yes |
| Charged | One price | One price |
| Free trial | 14 days | — |
| Plans published | 4 | 4 |
| Top plan is price-on-request | Yes | Yes |
| Pricing changes logged | 13 | 0 |
Mailchimp
Last checked 05 Oct 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Free flat price | Free | — | 250 contacts, 500 monthly email sends |
| Standard flat price | $20 | — | 5 audiences, 200 marketing automation flows, 6,000 monthly email sends |
| Essentials flat price | — | — | 3 audiences, 4 marketing automation flows, 2 role-based roles |
| Premium flat price | Contact sales | — | 150,000 monthly email sends, Unlimited users |
Omnisend
Last checked 05 Oct 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Free flat price | Free | — | 250 contacts, 500 monthly emails, 500 web push notifications |
| Standard flat price | $11.2 | — | 500 contacts, 6,000 monthly emails, Unlimited web push notifications |
| Pro flat price | $41.3 | — | 2,500 contacts, Unlimited monthly emails, Unlimited web push notifications |
| Custom flat price | Contact sales | — | Unlimited contacts, Unlimited monthly emails, Unlimited web push notifications |
Both read from each vendor's public pricing page. Feature sets differ, so compare the plans, not only the numbers.
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