Mailchimp vs beehiiv pricing
Mailchimp starts 2.1× cheaper on its entry plan. Cheapest paid plan: $20 vs $43.
How they differ
Mailchimp is the cheaper way in by a wide margin — beehiiv costs about 2.1× as much to start.
Both publish a free tier.
Named on Mailchimp's pricing page but not beehiiv's: advanced workflows, basic workflows, custom branding, custom reporting, integrations, live chat.
Named on beehiiv's pricing page but not Mailchimp's: sso.
Since recording began Mailchimp has logged 13 pricing changes and beehiiv none.
| Measure | Mailchimp | beehiiv |
|---|---|---|
| Cheapest paid plan | $20 | $43 |
| Dearest published plan | $20 | $96 |
| Free plan | Yes | Yes |
| Charged | One price | One price |
| Free trial | 14 days | — |
| Plans published | 4 | 4 |
| Top plan is price-on-request | Yes | Yes |
| Pricing changes logged | 13 | 0 |
Mailchimp
Last checked 05 Oct 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Free flat price | Free | — | 250 contacts, 500 monthly email sends |
| Standard flat price | $20 | — | 5 audiences, 200 marketing automation flows, 6,000 monthly email sends |
| Essentials flat price | — | — | 3 audiences, 4 marketing automation flows, 2 role-based roles |
| Premium flat price | Contact sales | — | 150,000 monthly email sends, Unlimited users |
beehiiv
Last checked 05 Oct 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Launch flat price | Free | — | 10 ai credits per day, 1 podcast episodes per month, 1 podcast shows |
| Scale flat price | $43 | $43 | 25 ai credits per day, 4 podcast episodes per month, 1 podcast shows |
| Max flat price | $96 | $96 | 50 ai credits per day, Unlimited podcast episodes per month, 3 podcast shows |
| Enterprise flat price | Contact sales | — | 100 ai credits per day, Unlimited podcast episodes per month, Unlimited podcast shows |
Both read from each vendor's public pricing page. Feature sets differ, so compare the plans, not only the numbers.
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