Customer.io vs Kit pricing
Kit starts 3.0× cheaper on its entry plan. Cheapest paid plan: $100 vs $33.
How they differ
Kit is the cheaper way in by a wide margin — Customer.io costs about 3.0× as much to start.
Kit publishes a free tier; Customer.io does not, so trying Customer.io means either a trial or a card.
Named on Customer.io's pricing page but not Kit's: audit log, dedicated account manager, hipaa, onboarding support.
Named on Kit's pricing page but not Customer.io's: api access.
| Measure | Customer.io | Kit |
|---|---|---|
| Cheapest paid plan | $100 | $33 |
| Dearest published plan | $1,000 | $66 |
| Free plan | No | Yes |
| Charged | One price | One price |
| Free trial | — | 14 days |
| Plans published | 3 | 3 |
| Top plan is price-on-request | Yes | No |
| Pricing changes logged | 0 | 0 |
Customer.io
Last checked 07 Nov 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Essentials flat price | $100 | — | 1,000,000 emails per month, 2 object types, 5,000 profiles |
| Enterprise flat price | Contact sales | — | — |
| Premium flat price | — | $1,000 | Unlimited emails per month, 10 object types, Unlimited profiles |
Kit
Last checked 05 Aug 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Newsletter flat price | Free | $0 | 1 basic visual automations, 1,000 email subscribers, 1 users |
| Creator flat price | $33 | $32.5 | Unlimited email sequences, 1,000 email subscribers, 2 users |
| Pro flat price | $66 | $65.83 | 1,000 email subscribers, Unlimited users, Unlimited visual automations |
Both read from each vendor's public pricing page. Feature sets differ, so compare the plans, not only the numbers.
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