Customer.io vs MailerLite pricing
MailerLite starts 7.5× cheaper on its entry plan. Cheapest paid plan: $100 vs $13.33.
How they differ
MailerLite is the cheaper way in by a wide margin — Customer.io costs about 7.5× as much to start.
MailerLite publishes a free tier; Customer.io does not, so trying Customer.io means either a trial or a card.
Named on Customer.io's pricing page but not MailerLite's: dedicated account manager, hipaa.
Named on MailerLite's pricing page but not Customer.io's: ai chatbot, api access, custom branding.
Since recording began MailerLite has logged 2 pricing changes and Customer.io none.
| Measure | Customer.io | MailerLite |
|---|---|---|
| Cheapest paid plan | $100 | $13.33 |
| Dearest published plan | $1,000 | $27.78 |
| Free plan | No | Yes |
| Charged | One price | One price |
| Free trial | — | 14 days |
| Plans published | 3 | 4 |
| Top plan is price-on-request | Yes | Yes |
| Pricing changes logged | 0 | 2 |
Customer.io
Last checked 07 Nov 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Essentials flat price | $100 | — | 1,000,000 emails per month, 2 object types, 5,000 profiles |
| Enterprise flat price | Contact sales | — | — |
| Premium flat price | — | $1,000 | Unlimited emails per month, 10 object types, Unlimited profiles |
MailerLite
Last checked 07 Nov 2026
| Plan | Monthly | Annual, per month | Includes |
|---|---|---|---|
| Free flat price | Free | $0 | 3 automations, 1 forms, 2,500 monthly emails |
| Comfort flat price | $13.33 | $12 | 50 automations, 5 digital products, 10 forms |
| Power flat price | $27.78 | $25 | Unlimited automations, Unlimited digital products, Unlimited forms |
| Enterprise flat price | Contact sales | — | 200,000 subscribers |
Both read from each vendor's public pricing page. Feature sets differ, so compare the plans, not only the numbers.
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